Programmatic Precision. Unmatched Scale. Maximum ROI.

AI isn’t the future of marketing—it’s the present. DataFusion’s AI-driven optimization ensures that your campaigns continuously improve in real time. Our automation tools adjust bids, refine targeting, and shift budget allocations dynamically, so you get the highest return on investment without manual intervention.

What AI Optimization Delivers:
✔ Smarter, faster campaign adjustments
✔ Automated bid management for cost efficiency
✔ Predictive analytics to anticipate audience behavior

We believe in full transparency—no hidden metrics, no guesswork. With DataFusion’s line-item-level reporting, you’ll have full visibility into where your ad dollars are going. Our real-time insights and AI-driven analytics help you measure performance, optimize spend, and make data-backed decisions that drive higher returns.

Key Features:
✔ Customizable analytics dashboards
✔ AI-backed recommendations for smarter strategies
✔ Granular breakdown of spend, performance, and ROI

Why choose between reach and accuracy when you can have both? DataFusion’s precision targeting tools ensure your message gets in front of the right audience, at the right time, across Connected TV, mobile, display, audio, and DOOH. Our advanced demographic, behavioral, and geographic data allow for pinpoint targeting, ensuring every ad dollar is spent effectively.

Precision Targeting Includes:
✔ Hyper-local and national reach for custom audience engagement
✔ AI-enhanced behavioral tracking for smarter ad placements
✔ Seamless integration across multiple digital platforms

Ali Habers is a seasoned marketing professional with over five years of experience in digital marketing and brand strategy. She has led successful branding campaigns that drive engagement and revenue growth.

Currently serving as the Client Billing Specialist at Datafusion, Ali specializes in data-driven strategy, campaign development, revenue optimization, and profitability analytics. She holds a degree in Business from Bradford and has extensive hands-on experience across various roles and departments.

In her free time, she enjoys traveling and exploring different cuisines.

Coming Soon!

Lindsay Bock serves as Director of Marketing at DataFusion, where she applies her expertise in strategic marketing and brand development to drive business growth. With over 20 years of experience, Lindsay has established herself as a creative and results-driven leader. Her career began in 2000 at the Tribune-Review, and she has since developed a reputation for delivering impactful marketing campaigns that captivate audiences and drive meaningful engagement.

Throughout her career, Lindsay has demonstrated a passion for innovative brand development, strategic marketing planning, and team leadership.

Outside of her professional pursuits, Lindsay resides outside of Pittsburgh with her husband, two daughters, and their family pets. In her free time, she enjoys relaxing on beach vacations, reading, and practicing yoga.

Firas is an accomplished Marketing Executive with more than two decades of experience driving strategic growth for SaaS and service-based companies. Known for his data-driven approach, Firas combines a sharp analytical mindset with a natural problem-solving ability—translating complex performance data into clear, impactful marketing strategies. At DataFusion, he leads paid media initiatives with a focus on measurable outcomes, efficiency, and scalable growth. His expertise spans cross-channel campaign management, digital advertising, and full-funnel optimization, making him a trusted strategist across teams.

Beyond the office, Firas enjoys Florida’s year-round sunshine and spends his time outdoors with his wife and two children. Whether exploring nature or engaging in family activities, he values balance, curiosity, and meaningful connection—both in life and in work.

Aaron is a seasoned engineering leader with over a decade of experience architecting scalable systems and guiding high-performing teams across startups, media giants, and enterprise environments. He’s led initiatives in everything from streaming infrastructure at PlutoTV/Paramount to cloud-based solutions for logistics, and thrives at the intersection of clean code, strategic leadership, and getting things done.

When not working, Aaron is basically a walking postcard of Colorado. He hikes like it’s a competitive sport, enjoys snowboarding in Vail with his family, and has strong opinions about green chili. Whether he’s mountain biking in Fruita, deciding on the best hoodie, or just admiring a good pine tree, he’s living proof that altitude really is an attitude.

With more than 30 years of experience in the media industry and a strong foundation in information technology and systems, Dave brings a unique blend of operational expertise and technical insight to his role as Director of Compliance. He currently leads the company’s efforts to achieve SOC 2 compliance, align with U.S. data protection and privacy laws, and maintain GDPR compliance.

Before stepping into compliance leadership, Dave was responsible for enterprise IT and Information Systems operations at Trib Total Media, overseeing systems management, cybersecurity, and business continuity planning. These experiences gave him a deep understanding of data storage, processing, and security—insight that now plays a critical role in evaluating infrastructure and data-handling practices through the lens of regulatory compliance.

Dave earned a Bachelor of Science in Security and Risk Analysis from Penn State University, a program designed to equip professionals with the tools to understand, assess, and manage risk in both physical and digital environments. Drawn to compliance as a natural extension of well-managed systems, Dave sees adherence to SOC 2 not as a checkbox exercise, but as a commitment to building secure, reliable, and trustworthy platforms.

Adrien Sossa is a results driven leader with over 15 years of experience in advertising technology, specializing in data, measurement, and programmatic digital marketing. As the VP of Data and Measurement at DataFusion, he plays a pivotal role in shaping data-driven strategies that drive business growth. 

Throughout his career, Adrien has developed and implemented solutions that have contributed millions of dollars in revenue, leveraging data and technology to maximize the effectiveness of digital advertising. His expertise spans strategic partnerships, audience targeting, and measurement innovation, making him a key driver of success in the ad tech space.

Beyond his professional achievements, Adrien is passionate about Colombian specialty coffee, reflecting his appreciation of quality and craftmanship in all aspects of life. 

Tony’s career in marketing began on the greens of a Ligonier golf course, where he served as a marketing manager. Although his passion for golf remains, Tony’s true enthusiasm lies in harnessing the power of digital data research to drive business growth for his clients.

Over the past decade, Tony has successfully assisted over 700 businesses in identifying and converting their most promising customer leads into revenue. His expertise in cutting-edge digital marketing strategies has earned him a reputation as a results-driven innovator.

Tony’s professional background spans various Pittsburgh-based companies, where he has refined his skills in digital marketing. Beyond his professional pursuits, Tony is dedicated to giving back to his community. He serves as a mentor for Big Brothers Big Sisters and has provided business guidance to numerous non-profit organizations.

In his free time, Tony enjoys long-distance running and, of course, golf. His passion for staying active and engaged is reflective of his driven and results-oriented approach to business.

Joe is a seasoned attorney with nearly three decades of experience in various legal disciplines, including banking, real estate, mergers and acquisitions, media, and advertising. His extensive expertise has equipped him with a unique ability to think strategically and drive business growth.

Joe has established a remarkable track record of success, delivering favorable outcomes for his clients in both courtrooms and boardrooms. His business acumen and legal expertise have been instrumental in driving growth and achieving results-driven solutions.

Joe’s entrepreneurial spirit and versatility are further evidenced by his experience as the owner and operator of Pennsylvania’s smallest licensed hotel during law school. There, he honed his skills in hospitality, working in the bar and kitchen.

Throughout his career, Joe has consistently demonstrated his ability to think big, drive growth, and achieve exceptional results. His unique blend of legal expertise, business savvy, and community leadership makes him a valuable asset to his clients, colleagues, and community.

A graduate of Slippery Rock University, Jennifer Walters embarked on her career as Financial Planning Manager for Philadelphia Newspapers, where she honed her expertise in financial management and planning. 

Her subsequent role on the Global Consolidation Team with Marconi Communications (now Ericsson) further expanded her experience in global operations and strategic consolidation. In 2003, Jennifer joined Trib Total Media as Finance Manager, progressing through various leadership roles, including Chief Strategic Planning Officer, Corporate Controller, and ultimately, Chief Financial Officer in 2011. 

Throughout her career, Jennifer has consistently demonstrated a commitment to collaborative leadership, creative problem-solving, and delivering results-driven solutions. As a seasoned executive, she is adept at developing and implementing strategic plans that drive business growth and success. 

Beyond her professional pursuits, Jennifer values her personal time, enjoying relaxation with her family and cultivating her passion for gardening. Additionally, she has proudly served as Alumni Advisor to her college sorority, Delta Zeta, for over 15 years, demonstrating her commitment to community engagement and leadership development. 

Jennifer Bertetto serves as President and Chief Executive Officer of DataFusion, leveraging her extensive expertise garnered from nearly three decades of experience in the media industry. Her distinguished career is marked by visionary leadership and a commitment to driving innovation and growth.

Jennifer also serves as Chairwoman of the Pennsylvania NewsMedia Association, where she plays a pivotal role in shaping the strategic direction of the association. Furthermore, Jennifer is a board member of the News Media Alliance, contributing her expertise to advance the interests of the news media industry.

Throughout her career, Jennifer has demonstrated unwavering dedication to fostering growth, innovation, and excellence within the media industry. Her leadership and expertise have been instrumental in driving progress and navigating the complexities of a rapidly evolving media landscape.

Jennifer is also a passionate advocate for various philanthropic causes. She actively supports organizations such as the National Aviary and various animal rescue initiatives, reflecting her deep commitment to giving back to the community and promoting the welfare of animals.