Digital marketing moves fast, and stagnant strategies don’t win. DataFusion’s Pivot approach ensures your campaigns stay ahead of the curve with real-time optimizations and AI-driven adjustments. By combining machine learning with expert manual oversight, we continuously refine your targeting, creative, and ad spend to maximize performance. Our dynamic optimizations keep you ahead of market shifts and audience trends.

Why Pivot Matters:
✔ Real-time campaign adjustments based on data insights
✔ AI-powered bid management for better efficiency
✔ Continuous performance tracking to stay competitive

At DataFusion, we believe better insights lead to better results. Our Learn phase is designed to give you a complete understanding of your marketing performance. Using our high-end reporting center, we collect and analyze key campaign metrics, uncover audience behaviors, and identify opportunities for improvement. Whether it’s tracking engagement, monitoring conversions, or refining audience segments, our insights power smarter, more strategic decisions.

What You Gain:
✔ Deep campaign analytics to measure success
✔ AI-powered insights to refine targeting
✔ Data-driven strategies to improve efficiency and ROI

Your brand’s success starts with a powerful first impression. DataFusion’s Launch strategy ensures your campaigns hit the ground running with precision-targeted messaging across multiple digital touchpoints. By leveraging omni-channel marketing, we seamlessly integrate Connected TV, display, audio, mobile, and digital out-of-home to amplify your reach. Our data-driven approach ensures every campaign is optimized for engagement, impact, and conversion—right from the start.

Key Benefits:
✔ Omni-channel strategy for maximum exposure
✔ High-impact creative tailored to your audience
✔ Advanced targeting and segmentation for precision marketing

Ali Habers is a seasoned marketing professional with over five years of experience in digital marketing and brand strategy. She has led successful branding campaigns that drive engagement and revenue growth.

Currently serving as the Client Billing Specialist at Datafusion, Ali specializes in data-driven strategy, campaign development, revenue optimization, and profitability analytics. She holds a degree in Business from Bradford and has extensive hands-on experience across various roles and departments.

In her free time, she enjoys traveling and exploring different cuisines.

Coming Soon!

Lindsay Bock serves as Director of Marketing at DataFusion, where she applies her expertise in strategic marketing and brand development to drive business growth. With over 20 years of experience, Lindsay has established herself as a creative and results-driven leader. Her career began in 2000 at the Tribune-Review, and she has since developed a reputation for delivering impactful marketing campaigns that captivate audiences and drive meaningful engagement.

Throughout her career, Lindsay has demonstrated a passion for innovative brand development, strategic marketing planning, and team leadership.

Outside of her professional pursuits, Lindsay resides outside of Pittsburgh with her husband, two daughters, and their family pets. In her free time, she enjoys relaxing on beach vacations, reading, and practicing yoga.

Firas is an accomplished Marketing Executive with more than two decades of experience driving strategic growth for SaaS and service-based companies. Known for his data-driven approach, Firas combines a sharp analytical mindset with a natural problem-solving ability—translating complex performance data into clear, impactful marketing strategies. At DataFusion, he leads paid media initiatives with a focus on measurable outcomes, efficiency, and scalable growth. His expertise spans cross-channel campaign management, digital advertising, and full-funnel optimization, making him a trusted strategist across teams.

Beyond the office, Firas enjoys Florida’s year-round sunshine and spends his time outdoors with his wife and two children. Whether exploring nature or engaging in family activities, he values balance, curiosity, and meaningful connection—both in life and in work.

Aaron is a seasoned engineering leader with over a decade of experience architecting scalable systems and guiding high-performing teams across startups, media giants, and enterprise environments. He’s led initiatives in everything from streaming infrastructure at PlutoTV/Paramount to cloud-based solutions for logistics, and thrives at the intersection of clean code, strategic leadership, and getting things done.

When not working, Aaron is basically a walking postcard of Colorado. He hikes like it’s a competitive sport, enjoys snowboarding in Vail with his family, and has strong opinions about green chili. Whether he’s mountain biking in Fruita, deciding on the best hoodie, or just admiring a good pine tree, he’s living proof that altitude really is an attitude.

With more than 30 years of experience in the media industry and a strong foundation in information technology and systems, Dave brings a unique blend of operational expertise and technical insight to his role as Director of Compliance. He currently leads the company’s efforts to achieve SOC 2 compliance, align with U.S. data protection and privacy laws, and maintain GDPR compliance.

Before stepping into compliance leadership, Dave was responsible for enterprise IT and Information Systems operations at Trib Total Media, overseeing systems management, cybersecurity, and business continuity planning. These experiences gave him a deep understanding of data storage, processing, and security—insight that now plays a critical role in evaluating infrastructure and data-handling practices through the lens of regulatory compliance.

Dave earned a Bachelor of Science in Security and Risk Analysis from Penn State University, a program designed to equip professionals with the tools to understand, assess, and manage risk in both physical and digital environments. Drawn to compliance as a natural extension of well-managed systems, Dave sees adherence to SOC 2 not as a checkbox exercise, but as a commitment to building secure, reliable, and trustworthy platforms.

Adrien Sossa is a results driven leader with over 15 years of experience in advertising technology, specializing in data, measurement, and programmatic digital marketing. As the VP of Data and Measurement at DataFusion, he plays a pivotal role in shaping data-driven strategies that drive business growth. 

Throughout his career, Adrien has developed and implemented solutions that have contributed millions of dollars in revenue, leveraging data and technology to maximize the effectiveness of digital advertising. His expertise spans strategic partnerships, audience targeting, and measurement innovation, making him a key driver of success in the ad tech space.

Beyond his professional achievements, Adrien is passionate about Colombian specialty coffee, reflecting his appreciation of quality and craftmanship in all aspects of life. 

Tony DeStefano leads the daily operations at DataFusion, where he’s helped build one of the most agile and privacy-forward programmatic platforms. With over 15 years of experience in digital marketing and tech, Tony has worked with major brands and institutions to deliver smarter, data-driven campaigns across CTV, mobile, video, and display.

He’s been instrumental in shaping DataFusion’s strategy—from audience modeling and real-time bidding to publisher partnerships and product development. Tony is passionate about using technology to simplify complex advertising challenges and drive real results.

Outside the office, he enjoys exercise, is a lifelong golfer, and works with several nonprofit organizations.

Joe Lawrence is General Counsel and VP of Investments at DataFusion, where he combines legal expertise with venture capital acumen to drive strategic partnerships, M&A, and operational compliance across the company’s ad tech ecosystem.

With nearly 30 years of experience in law and business, Joe has played a vital role in shaping DataFusion’s corporate structure, privacy policies, and long-term growth strategy. He brings a dealmaker’s mindset to every initiative—helping align legal frameworks with bold business objectives.

Known for his sharp thinking and big-picture approach, Joe is a trusted advisor to leadership, providing guidance that fuels innovation while managing risk in a fast-moving, data-driven environment.

A graduate of Slippery Rock University, Jennifer Walters embarked on her career as Financial Planning Manager for Philadelphia Newspapers, where she honed her expertise in financial management and planning. 

Her subsequent role on the Global Consolidation Team with Marconi Communications (now Ericsson) further expanded her experience in global operations and strategic consolidation. In 2003, Jennifer joined Trib Total Media as Finance Manager, progressing through various leadership roles, including Chief Strategic Planning Officer, Corporate Controller, and ultimately, Chief Financial Officer in 2011. 

Throughout her career, Jennifer has consistently demonstrated a commitment to collaborative leadership, creative problem-solving, and delivering results-driven solutions. As a seasoned executive, she is adept at developing and implementing strategic plans that drive business growth and success. 

Beyond her professional pursuits, Jennifer values her personal time, enjoying relaxation with her family and cultivating her passion for gardening. Additionally, she has proudly served as Alumni Advisor to her college sorority, Delta Zeta, for over 15 years, demonstrating her commitment to community engagement and leadership development. 

Jennifer Bertetto serves as President and Chief Executive Officer of DataFusion, leveraging her extensive expertise garnered from nearly three decades of experience in the media industry. Her distinguished career is marked by visionary leadership and a commitment to driving innovation and growth.

Jennifer also serves as Chairwoman of the Pennsylvania NewsMedia Association, where she plays a pivotal role in shaping the strategic direction of the association. Furthermore, Jennifer is a board member of the News Media Alliance, contributing her expertise to advance the interests of the news media industry.

Throughout her career, Jennifer has demonstrated unwavering dedication to fostering growth, innovation, and excellence within the media industry. Her leadership and expertise have been instrumental in driving progress and navigating the complexities of a rapidly evolving media landscape.

Jennifer is also a passionate advocate for various philanthropic causes. She actively supports organizations such as the National Aviary and various animal rescue initiatives, reflecting her deep commitment to giving back to the community and promoting the welfare of animals.